Michaela Šišková

CEO AT DNA ERA

Michaela, you are the co-founder of DNA ERA, life science startup that became a leader in personalized, non-invasive DNA analysis.  Before we dive more into the story of your company, can you tell us a little bit about your background and what led you to found DNA ERA?

My journey into genetics began at Comenius University in Bratislava, where I pursued my studies in the Department of Genetics. During my time there, I was fortunate to learn from a professor who had recently returned from the United States. His experiences and insights into the advancements in genetic research and its practical applications abroad were truly inspiring. He emphasized the potential of genetics to revolutionize healthcare and the importance of making these innovations accessible to the broader public.

This exposure ignited a passion in me to bridge the gap between complex genetic science and everyday health decisions. I envisioned a platform where individuals could easily access and understand their genetic information to make informed choices about their health and lifestyle.

When I received the results of my own genetic test, I was struck by the depth of information it provided about my health predispositions and traits. It was a transformative moment—I thought, „Everyone should have access to this kind of insight.“ This personal experience, combined with my academic background and the inspiration from my professor, led me to co-found DNA ERA in 2018.

Our mission is to democratize genetic testing and empower individuals with actionable insights derived from their DNA.

You have graduated in Genetics from Comenius University in Bratislava. Did you always aspire to study in this field? Who was your biggest motivation to choose such a challenging field?

I’ve always been fascinated by the intricate mechanisms of life, and genetics offered a window into understanding them.My motivation stemmed from a desire to apply scientific knowledge to real-world health solutions, making science tangible and beneficial for everyday life.

DNA ERA has been making buzz on the market basically since the beginning. Can you tell us more about the starting stage, what were the biggest challenges you faced when launching the company? 

Launching DNA ERA was both exciting and challenging. One of our main hurdles was educating the public about the benefits and limitations of genetic testing. Building trust and ensuring data privacy were paramount, as we navigated the complexities of introducing a novel service to the market.

Were there times when you felt like  you wanted to give up, close the shop and move on? What kept you going in those moments?

Absolutely. Entrepreneurship is a rollercoaster, and there were moments of doubt. What kept me going was our mission and the positive feedback from clients who benefited from our services. Their stories reaffirmed the importance of our work and fueled our perseverance.

Thanks to your determination and great results, you have been awarded amazing titles such as Forbes 30 under 30 (Slovakia), Top Women in Business –3 times, and in 2019 you were named the Entrepreneur of Slovakia. All of these awards and titles are a reward of your hard work. What is next for you and your team?

These recognitions are humbling and motivate us to continue innovating. We’re focusing on expanding our services, integrating more advanced genetic analyses, and enhancing user experience. Our goal is to further personalize preventive healthcare and reach a broader audience.

In December 2024 you have became Co-CEO of Diagnose.me, health care company that has aqcuired/ merged with DNA ERA. How are you finding this role?

Joining Diagnose.me as Co-CEO has been an enriching experience. The merger allows us to combine our strengths in genetic analysis with Diagnose.me’s expertise in medical diagnostics, providing a more comprehensive healthcare solution. 

It’s a step forward in our mission to personalize and improve preventive care.

What is/ has been the biggest challenge you have faced on your journey as an entrepreneur? Did you face some challenges due to you being a woman in business?

One of the most memorable challenges was raising our first round of investment while visibly pregnant. Pitching to investors with a growing baby bump was both empowering and daunting. It tested my confidence and resilience, but it also reinforced my belief that motherhood and entrepreneurship are not mutually exclusive.

Overall, I perceive my position as a woman in business more as an advantage than a hindrance. Women bring unique perspectives, empathy, and collaborative approaches to leadership, which are invaluable in today’s business landscape. However, I acknowledge that women often face additional challenges, especially when balancing professional ambitions with motherhood. The role of a mother is irreplaceable, and societal expectations can sometimes make this balance seem daunting.

I firmly believe that with a supportive home environment, determination, and effective time management, women can excel in both domains. It’s about setting priorities, being adaptable, and recognizing that seeking help is a strength, not a weakness. My journey has taught me that embracing both roles wholeheartedly is not only possible but also enriching.

There are more and more initiatives in the V4 region for women to study, work, create new projects, companies. However, do you feel there is still something missing that could help women feel more free and more motivated to follow their dreams?

While initiatives are growing, there’s a need for more accessible mentorship programs and funding opportunities tailored for women. Creating supportive networks and highlighting female role models can inspire and empower more women to pursue their entrepreneurial ambitions.

If you could give one advice to our readers to follow their dreams or for men who are reading this to support women in their lives, what will be your advice?

Believe in your vision and don’t be afraid to take risks. For men, actively support and advocate for the women in your lives—be it through mentorship, sharing opportunities, or challenging biases. Collective support fosters an environment where everyone can thrive.

What is the one book you believe every woman and girl should read?

While I don’t have a specific book recommendation exclusively for women and girls, I’m currently reading Never Split the Difference by Chris Voss, and it’s been incredibly insightful. The book delves into negotiation techniques derived from Voss’s experience as an FBI hostage negotiator, emphasizing the importance of empathy, active listening, and strategic communication. These skills are universally applicable, whether in business, personal relationships, or everyday interactions

What I find particularly compelling is how Voss breaks down complex negotiation scenarios into relatable strategies that anyone can apply. It’s a reminder that effective communication is not just about speaking but truly understanding and connecting with others. I believe that mastering these skills can empower individuals to navigate various aspects of life more confidently and assertively. 

So, while it’s not a book targeted specifically at women, Never Split the Difference offers valuable lessons that I think every woman—and indeed, everyone—can benefit from.

A classic example: fear of mice. How does it look when you’re no longer afraid? „A mouse could run across my desk and I’d be fine.“ That’s level 10. And where are you now? „At level 1 – I can’t even see a mouse without panicking.“

Okay, what’s between level 1 and 2? Maybe visit a toy store and look at a plush mouse. Then buy one. Sleep with it. Always retaining your choice to throw it away or smash it if needed. Step by step, you build resilience.

This method applies to any fear. Identify it, visualize the end goal, and create steps in between.

How do you manage to juggle all these roles at once? Do you delegate a lot?

I stopped trying to play Superwoman, but it was a process. As I mentioned, I had to fight my ego and the belief that I could do everything best by myself.

I gradually learned to delegate, and to say „no“ when needed. At first small things, then bigger ones. Today, I can confidently say that I’ve set clear boundaries. In the marketing agency, I focus on sales and client relationships – the parts I enjoy – and I’ve handed over the execution to my team.

This allows me to fully focus on mentoring, coaching, and the lectures and workshops I organize or tailor for clients.

What keeps you motivated to continue expanding and learning?

Motivation is a key part of my life. I always say there’s a big difference between motivation and discipline – you need both. Motivation without action is just dreaming; discipline without motivation leads to burnout.

My motivation is seeing others reach their potential. It’s like wrapping my heart in a warm blanket. When I see others achieve their goals, I know I’ve done something right too.

By fulfilling myself, challenging myself, and breathing life in fully – I help others do the same. Again, a very Baťa-like approach. 🙂

What podcast, book, or quote would you recommend to stay motivated and inspired?

I highly recommend Dr. Joe Dispenza’s book Breaking the Habit of Being Yourself. It beautifully shows that change is a choice, not a reaction.

I also love Pavel Moric’s work. And if I were to mention a favorite quote, it would be:
„The ones who are crazy enough to think they can change the world, are the ones who do.“ (from an Apple campaign in 1997)